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CONTACT
PROTOCOL ENTERTAINMENT
770-993-6565 (phone)
770-518-3471 (fax)
4610 Peachtree Industrial Blvd
Atlanta, GA 30071
Randy Sadd - President
randy@protocolentertainment.com
Music veteran Randy Sadd founded Protocol Entertainment in
1998 with a focus on providing labels, corporations, and
artists with experienced and professional music promotion
and overall quarterbacking of a project.
Protocol Entertainment quarterbacked the development of
Shawn Mullins #1 smash hit Lullaby before it was signed to
Columbia Records. Mullins went on to top the national radio
charts at #1 for eight straight weeks and later received a
Grammy nomination for Best Male Pop Vocal. To this day,
Mullins has the most weeks at #1 for any record since the
inception of BDS.
Protocol helped build the indi airplay foundation for other
talented artists as well including Butch Walker and the
Marvelous 3, the Josh Joplin Group, Rehab, Cowboy Mouth,
Sally Anthony, Fozzy featuring WWE star Chris Jericho, and
more. Previously to starting Protocol, Sadd worked at
Ichiban Records where he was Vice-President of Promotion,
successfully quarterbacking and charting a number of
national projects including 95 South's "Whoot There It Is"
and Deadeye Dick's "New Age Girl", resulting in company
record sales of over 5,000,000 units.
Randy graduated with an Economics degree from the University
of Georgia and studied abroad at Oxford University in
England.
John Broaddus - Alternative Marketing / Business Development
Director
john@protocolentertainment.com
From the music business to the internet, from entertainment
promotion to email marketing, John has had quite a diverse
career. Prior to forming an alliance with Protocol, John
recorded and remixed a platinum record in his basement
studio, co-founded several record labels, started and raised
a substantial amount of funding for a "dot com" start up,
and helped Fortune 500 companies market to their customers
via email. Now, John helps Protocol clients with internet
marketing and entertainment-based premiums and promotions,
email marketing strategies, and entertainment management.
John attended Virginia Tech University and later received
degrees from Full Sail Center for the Recording Arts and the
Shorter Business College.
Eric Brothers - Internet Marketing
eric@protocolentertainment.com
Eric has always been an avid fan of all genres of music, and
this passion eventually led him to the music industry. After
working with a local Atlanta radio station, Eric began
utilizing his skills with Protocol Entertainment, helping to
market and expose its artists through the Internet. Such
artists include Cowboy Mouth, Rehab, and Keni Thomas, where
he has designed and implemented online e-blasts geared
toward national radio stations and fanclubs. Additionally,
Eric maintains the website for alternapop group 13 Stories.
ALLIANCE PARTNERS
Shane Aubrey - Event Promotion
shane@protocolentertainment.com
Shane Aubrey is President of USA Entertainment (www.usaentertainment.net),
a special events & promotion company based in Atlanta, GA.
USA Entertainment is a 5 year old company that produces
weekly music, sports, travel, chairty, and social events in
Atlanta and the Southeast. Additionally, USA Entertainment
has a weekly events newsletter with a focus on live music
entertainment, which Protocol provides the content. The
newsletter reaches 20,000 people covering Atlanta's hot
events.
Shane is a Marketing Graduate from the University of Georgia
and has an MBA from Samford University.
Scott Topper - Special Events
scott@protocolentertainment.com
Scott Topper is a Four time Emmy nominated TV show host. In
addition to producing two TV shows for MTV, he has served as
tour host of ABC Radio Network's American Top-40 national
tour. In the corporate world, he represented both AT&T and
MCI as a national spokesperson. Scott also served as the
Entertainment Reporter/Host for Fox 11 TV and NBC 6 and is
currently on air weekends at KRUZ 103.3 in Santa Barbara/Los
Angeles.
Scott attended Rutgers University where he graduated with a
Bachelor of Arts degree in Broadcast Journalism and Theatre
Arts.
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 One
of the greatest live bands ever, Cowboy Mouth's
single "This Much Fun" is featured in the Disney movie
"MEET THE ROBINSONS". |
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THE
APPLES IN STEREO CD "New Magnetic Wonder" is signed
to Elijah Wood's label, Simian Records. Conan O'Brien
appearance and four-star reviews in Rolling Stone and
SPIN magazines. |
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Pioneering mash-ups of scorching rock and searing rap,
REHAB's spun off the top 15 modern rock hit "It
Don't Matter". REHAB's new CD "Graffiti The World"
features "Bump" and "Sittin At a Bar".
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Gary 'Lil G' Jenkins was the trademark voice with
Triple Platinum super group SILK, The Other Side,
represents real music from this well-rounded,
multi-talented artist in his first solo release. |
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13
Stories' single "Beep! Beep!" became a part of a
major FORD Motors campaign, where the band is featured
performing in an extensive television commercial. |
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